01 · High-value intent
Invisalign
Advertise to people actively comparing clear aligner treatment in the local area. Track consultations through to accepted treatment plans.
Published from £2,250
I looked at how patients around Bexleyheath search for Invisalign, composite bonding and private dentistry. The Smile Studio has a clear cosmetic treatment proposition, but on the searches reviewed, other providers were paying to meet those patients first.
The reviewed search results showed advertisers competing for cosmetic dentistry patients in and around Bexleyheath. The Smile Studio itself was not visible in the results captured for the treatment searches below.
Simplified, illustrative view of the SERP findings from the earlier research, not a live Google screenshot. Advertisers, positions and visibility vary by location, device and time. The Smile Studio's absence refers only to the reviewed results.
These are sensible treatment groups to test first. Budget would shift towards enquiries that actually become completed treatment.
Advertise to people actively comparing clear aligner treatment in the local area. Track consultations through to accepted treatment plans.
Test targeted local searches around smile enhancement. Treatment value depends on the number of teeth and work actually completed.
Capture relevant intent while recognising that a lower individual case value means acquisition costs need tighter control.
Treatment prices are starting points from the earlier prospect research. They are not verified average realised revenue per case.
This is an adjustable model rather than a revenue forecast. I used a dental cost-per-click proxy and a blended treatment value derived from the published prices. Please change the commercial inputs to numbers closer to your own practice.
| Blended cost per click | £5.00 (dental proxy) |
| Annual campaign period | 12 months |
| Assumed monthly agency fee | £750 (indicative) |
| Success fee | Not included |
| Illustrative treatment mix | 40% Invisalign, 35% bonding, 25% whitening |
| Blended revenue per treatment | £1,245 at baseline |
The £1,245 baseline assumes Invisalign £2,250, four bonded teeth at £175 each and whitening £400. These are working assumptions, not patient-level data or confirmed pricing terms.
At the selected average case value and margin
Calculation: annual ad spend ÷ assumed £5 CPC → clicks × enquiry rate → enquiries × treatment conversion → completed treatments × average case revenue. Gross profit = revenue × margin. Net contribution subtracts ad spend and an indicative £750 monthly management fee. Fractional treatments are statistical expected values, not literal patients.
“A paid campaign is only useful if it brings patients whose treatment value justifies the cost of acquiring them.”
Google Search is the opportunity reviewed here. Paid social, including Meta, can later help people visualise treatment outcomes and re-engage interested patients, but only where the economics and available creative justify it.
Focus on relevant local searches for Invisalign and bonding; protect the budget from broad, low-intent traffic.
Measure booked consultations, treatments accepted and actual case values, not just clicks or form submissions.
If enquiries are poor quality or completed treatments fall short, change the search terms, location targeting and landing-page approach before spending more.
We work backwards from profit rather than clicks: what a new patient is worth, what it should cost to acquire one, and whether the economics stack up. I personally handle the strategy, marketing science and account.
The useful next step is to see which treatments you want to grow, what patients typically spend, how often enquiries turn into treatment and whether the opportunity makes commercial sense for The Smile Studio.
No obligation. If the research is useful on its own, that's absolutely fine too.